YouTubers have to declare ads. Why doesn't anyone else?

Publicerades den 15 feb 2021
Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: senewss.info/slow/eKOVbsuEic3ZqMw/video
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
SEnewss declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Kommentarer

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEnewss titles have to be short and catchy!

    • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SEnewss that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

  • Idk why but "if this glamorizes vaping, I have failed" is so funny to me

  • Tom Scott is a very ethical AI.

  • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

  • Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

  • Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

  • that react video was amazing

  • FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

  • In some countries tv series have to declare there is product placement for example

  • Another case of lawyers destroying society.

  • nice video, cleared up a lot of what i thought on this

  • Liked the video as soon as Tom ripped into SEnewssrs that promote predatory mobile games

  • This video made me unsubscribe.

  • I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

  • This comment is NOT sponsored, and it should be. Because I'm broke AF

  • TV is SO Boomer!

  • yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

  • The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

  • Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  • thank you for leaving the vape choke in.

  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

  • 9:37 Did Apple pay you to say that?

  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

  • ill be honest this is probably my favorite episode yet.

  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

  • Liked instantly after that amazing top satire at the beginning -- just top tier

  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

  • Tom, why is your greenscreen Evan Edinger's bedroom?

  • I think inciting imminent lawless action might actually be protected now

  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

  • 12:28 Your gameshow ideas are getting weird! 😀

  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

  • We need sponsored content to be 100% banned from SEnewss/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  • I wish the BBC and American had rules like that today... I can't stand brand control...

  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

  • How's about just always assume you're being advertised to.

  • 11:41 *COUGH*

  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

  • The best ads on SEnewss are when the creator does a creative ad while subtly insulting the sponsorship.

  • Sounds like a YOU problem

  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

  • Never thought I’d see gucci gang in a tom scott video

  • theres a law for the rich and a law for the poor

  • What you're saying depends on the country. It's not just SEnewss. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

  • lmao lorraine's tax evasion

  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

  • THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL

  • The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

  • The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

  • There was an ad before this video.

  • Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

  • “Disguised Gambling Game” yes xD

  • i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

  • Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. SEnewss and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.

  • Tom being off centre is so powerful

  • I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

  • 2k dislikes dang you guys really dont like vaping

  • One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

  • Tom's becoming old

  • It’s time to play is this an advert **ad plays***

  • SEnewssrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    • The BBC are always advertis

  • The difference is they're big, your small.

    • "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

  • the words 'probably isn't' shouldn't exist in rules.

  • why em see ay?

  • We should just have no regulations

  • Fantastic content.

  • Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

  • "Is this an ad?" *SEnewss plays ad*

  • Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SEnewss? Or do they do it??

  • I agree...

  • In a movie I saw maby an ad of Yankee Candle

  • The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

  • 11:46 you're welcome

  • As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

  • BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

    • SEnewss playing mommy again sick of these nonces

  • "It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

  • The BBC are always advertis

  • Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

  • literally from this video i now know pitbull is now involved with nascar 😂 dam

  • The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

  • What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

  • 60 seconds in... wow... Don't hold back son.

  • This is probably the longest ad I've seen to date

  • Thanks.

  • That intro simultaneously ended the careers of both reaction SEnewssrs and gacha games.

  • The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

  • There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

  • Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

  • 11:46

  • wow vaping is so cool

  • I never thought I would see Tom Scott rip a vape in a video

  • That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

  • Tom the dragon

  • I really want to go to Asbestos Land right now.

  • I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    • as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"